News & Guides

A clear look at when to use equity vs. debt—and how flexible ABL helps CPG brands unlock working capital without dilution.

Subscription apparel brands face real working-capital pressure. This post explores how Assembled Brands structured a founder-friendly, accordion-style facility that expands with Stately’s inventory and subscriber needs, giving the team room to grow on their terms.

A growing number of CPG brands find themselves stuck between early FinTech credit and bank financing. This guide breaks down the Mid-Market Funding Trap and how founders can navigate the gap with the right capital structure.

Supergut, the science-backed gut-health leader, has secured a new, flexible credit facility from Assembled Brands to fuel its expansion, including securing inventory and driving omnichannel growth into 10,000 incremental doors by 2025. This founder-first capital, led by Assembled Brands, provides the working capital Supergut needs to cement its position as a global leader in metabolic health without ownership dilution or personal guarantees.

Read the full story on how Assembled Brands provided a new credit facility to Seeq, the innovative clear protein brand. Discover how our non-dilutive, founder-friendly capital is enabling Seeq to execute its rapid growth strategy, secure inventory, and launch at major retailers like Target, revolutionizing the protein market.

This summer, Assembled Brands is fueling the growth of seven innovative companies. Discover how our strategic, non-dilutive financing is helping these brands scale without giving up control or equity.

Master your brand's BFCM 2025 strategy. Discover how a flexible line of credit is your ultimate weapon for success, enabling you to optimize marketing spend, ensure operational excellence, and seize last-minute growth opportunities during Black Friday and Cyber Monday.

We're proud to announce our new partnership with Fishwife, the trailblazing tinned fish company that's making ethically sourced conservas a pantry staple. Discover how our founder-friendly capital will help fuel their mission-driven growth and expand their reach without compromising on their values.

Assembled Brands has partnered with Brami, a consumer brand that uses lupini beans to create healthy pastas and snacks. With a new line of credit, Brami will be able to fuel its impressive growth, expand its reach in the healthy food market, and continue to redefine the modern Italian pantry.