Assembled Brands Provides New Credit Facility to Seeq to Fuel Growth and Retail Expansion

Assembled Brands, a leading provider of capital for growing consumer brands, is proud to announce a new credit facility with Seeq, a clear protein brand. It provides Seeq with the working capital necessary to support its rapid growth and broader retail expansion.

Since its founding in 2021, Seeq has redefined the protein landscape with a refreshing, juice-like alternative to traditional, chalky shakes. Guided by the belief that protein is for everyone, the brand provides a simple, convenient way to fuel busy days and workouts alike. With a strong direct-to-consumer foundation and a loyal following, Seeq is now well-positioned to meet the demands of large-scale retail. 

Like many fast-growing CPG brands, Seeq needed a financial partner who could match its pace and ambition. Our non-dilutive, founder-friendly credit facility delivers the flexibility to fuel rapid growth without the typical lending constraints of lockboxes, strict covenants, or cash dominion. With an accordion-style credit limit, Seeq has the flexibility to unlock additional capital as needed, enabling its strategic expansion into major retailers while securing the inventory required to meet retailer demand.

"Seeq’s innovative approach to protein and their disciplined execution have positioned them as a clear leader in a rapidly evolving market," says Kunal Kohli, Managing Director at Assembled Brands. "This isn't merely a credit facility; it's a strategic partnership designed to provide the brand with the scalable capital needed to accelerate its mission. We're providing the fuel for their next phase of growth."

"This partnership with Assembled Brands is a pivotal moment for our business," says Keenan Kelly, CEO of Seeq. "Their team understands our vision and the unique needs of a fast-growing brand. This capital will fuel our strategic retail growth and also allow us to continue innovating and bringing our products to even more consumers who want a simple, light, and delicious way to fuel their day."

This partnership is a testament to our shared belief in Seeq's vision to revolutionize the protein space. Assembled Brands is proud to provide the strategic capital that will empower the brand to scale its mission, accelerate market leadership, and bring its innovative products to a broader consumer base.