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Consumer Products
Ecommerce Businesses
CPG Service Providers
Industries
resources
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Our Story
News & Guides
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apply now
News & Guides
Discover the latest industry news, financing guides, and draw inspiration from our founder series!
CASE STUDIES
Deal Announcement
Powering Triple-Digit Growth: How Bearaby Scaled to Eight-Figures with Assembled Brands
Case Study: Discover how Bearaby graduated from restrictive MCAs to a founder-friendly ABL facility. Learn how they leveraged flexible capital to sustain triple-digit growth and reach eight-figure revenue without sacrificing equity or personal guarantees.
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CASE STUDIES
GUIDES
FOUNDERS SERIES
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CASE STUDIES
ALL
Deal Announcement
Powering Triple-Digit Growth: How Bearaby Scaled to Eight-Figures with Assembled Brands
Case Study: Discover how Bearaby graduated from restrictive MCAs to a founder-friendly ABL facility. Learn how they leveraged flexible capital to sustain triple-digit growth and reach eight-figure revenue without sacrificing equity or personal guarantees.
Read More
NEWS
ALL
Deal Announcement
Why Fast-Growing CPG Brands Chose Assembled Brands in 2025
Fast-growing CPG brands faced big challenges in 2025—here’s how they stayed ahead with adaptable, non-dilutive credit that works as hard as they do.
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GUIDES
ALL
Deal Announcement
Debt vs. Equity: A Founder’s Guide to Preserving Ownership and Extending Runway
A clear look at when to use equity vs. debt—and how flexible ABL helps CPG brands unlock working capital without dilution.
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NEWS
ALL
Deal Announcement
Assembled Brands Provides Accordion-Style Senior Facility to Fuel Stately’s Subscription Growth
Subscription apparel brands face real working-capital pressure. This post explores how Assembled Brands structured a founder-friendly, accordion-style facility that expands with Stately’s inventory and subscriber needs, giving the team room to grow on their terms.
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GUIDES
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Deal Announcement
The Mid-Market Funding Trap: Bridging the Gap Between Fast Money and Bank Financing
A growing number of CPG brands find themselves stuck between early FinTech credit and bank financing. This guide breaks down the Mid-Market Funding Trap and how founders can navigate the gap with the right capital structure.
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NEWS
ALL
Deal Announcement
Assembled Brands Partners with Supergut to Bolster Dominance in the Functional Gut Health Market
Supergut, the science-backed gut-health leader, has secured a new, flexible credit facility from Assembled Brands to fuel its expansion, including securing inventory and driving omnichannel growth into 10,000 incremental doors by 2025. This founder-first capital, led by Assembled Brands, provides the working capital Supergut needs to cement its position as a global leader in metabolic health without ownership dilution or personal guarantees.
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NEWS
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Deal Announcement
Assembled Brands Provides New Credit Facility to Seeq to Fuel Growth and Retail Expansion
Read the full story on how Assembled Brands provided a new credit facility to Seeq, the innovative clear protein brand. Discover how our non-dilutive, founder-friendly capital is enabling Seeq to execute its rapid growth strategy, secure inventory, and launch at major retailers like Target, revolutionizing the protein market.
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NEWS
ALL
Deal Announcement
A Summer of Deals: Assembled Brands Partners with Multiple Leading CPG Companies
This summer, Assembled Brands is fueling the growth of seven innovative companies. Discover how our strategic, non-dilutive financing is helping these brands scale without giving up control or equity.
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GUIDES
ALL
Deal Announcement
BFCM 2025: Your Inventory Is Your Ultimate Black Friday Cyber Monday Weapon
Master your brand's BFCM 2025 strategy. Discover how a flexible line of credit is your ultimate weapon for success, enabling you to optimize marketing spend, ensure operational excellence, and seize last-minute growth opportunities during Black Friday and Cyber Monday.
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