News & Guides

Discover the latest industry news, financing guides, and draw inspiration from our founder series!

From cult-favorite DTC drops to a global omnichannel powerhouse, Swag Golf is redefining the lifestyle category. We’re proud to announce that Assembled Brands is providing the flexible, founder-first capital to fuel their 2026 expansion—spanning elite retail, global manufacturing, and high-profile licenses with the MLB, WWE, and the Ryder Cup.

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Deal Announcement

Announcing an Increased Facility to $2.5MM with our Partners at RAEN Optics, LLC.

We are celebrating our increased facility with RAEN Optics, LLC, an eyewear brand that specializes in handcrafted, ultra-light and UV protection eyeglasses and sunglasses.

Deal Announcement

The Many Possibilities That Come with Small Business Loans

Deal Announcement

Combating Cart Abandonment: A Guide to 'Buy Now Pay Later' and 'Try Now Buy Later' Solutions

Deal Announcement

Announcing a New 4 Million Dollar Facility with our Longtime Partners at ettitude

Assembled Brands is pleased to announce the extension of our partnership with ettitude who increased their facility with us in June to 4MM.

Deal Announcement

Deal Roundup - Select Deals from Q2

Deal Announcement

What is the difference between private equity & venture capital?

FOUNDERS SERIES

Deal Announcement

Josh Goot and Christine Centenera, Founders of Wardrobe.NYC, on Everyday Fashion

We're partnered with Josh Goot and Christine Centenera, co-founders of Wardrobe.NYC, to help them fund their vision of creating timeless high-quality fashion essentials. What inspired you to start Wardrobe.NYC? At the time, 2016/17 we were growing more detached from the conventional fashion cyc

Deal Announcement

IFA Conference Takeaways

Assembled Brands went to Phoenix, AZ in May to sponsor the IFA conference, a gathering of over 500 finance and factoring professionals. It was great to exchange ideas and build ties in person with the secured finance community, especially after over a year of nothing but Zoom and phone calls.

Deal Announcement

Debt Financing 101 | Part 3 of 3

Today is the final installment of AB’s Debt Financing series. We will talk about another way a debt facility may be of use to both emerging brands and growing holding companies. In the instance of asset based loans, this financial tool can provide additional liquidity in the acquisition of a consumer product company that is sitting on assets.

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