Announcing a New 4 Million Dollar Facility with our Longtime Partners at ettitude

The direct-to-consumer brand best known for its 100% organic sheets made from sustainable and regenerative CleanBamboo™, has grown twenty-fold since starting U.S. operations in 2018. ettitude has achieved exponential growth without compromising its principles of sustainability first. Compared to a cotton sheet set, ettitude's signature sheet set has silk-like qualities and uses 500x less water and produces 52% less carbon emissions. CleanBamboo is sourced from FSC-certified sustainable forests and made in a non-toxic, closed-loop system that recycles 98% of water. ettitude delivers its products in biodegradable packaging made from fabric cutoffs and has committed to offsetting all its carbon by being Climate Neutral Certified. Like many innovative consumer goods retailers, ettitude experiences seasonality and dynamic inventory needs, and relies on working capital to level-up its growth and volume each year. ettitude’s VP Global Finance, Jedannah Vieira said,

“ ettitude is committed to building world-class clean products and it's tremendously rewarding that each year in Spring, we prepare the largest POs we’ve ever cut. Assembled Brands was able to give us the working capital we needed for this year's biggest POs in a couple of weeks time, without interrupting the business and allowing us to keep focused on our mission. ”

"Being able to watch ettitude evolve over the last few years has been very exciting for the AB team. Throughout their growth, ettitude has stood true to their core competencies centered around sustainability. Their continued focus on superior products and social consciousness has launched their brand to new heights. We are thrilled to see where the next few years will take them as we continue our partnership” said Ethan Gersh, Portfolio Director at Assembled Brands.

ettitude is part of a portfolio at Assembled Brands that includes Violet Grey, QALO, Buffy, William Murray Golf, Gravity Blankets, Hammit, Sand Cloud, and Kid Made Modern among its high-profile consumer brands.

Assembled Brands was founded on a desire to help growing brands finance their growth through revolving lines of credit supported by inventory, receivables and purchase orders. They provide working capital, business insights and an unrivaled network to meet the unique needs of emerging businesses that face capital constraints.

Don’t give your equity away like you would with traditional venture debt. Discover how your business can benefit from Assembled Brand’s simple and streamlined process.