Assembled Brands Provides Asset-Backed Capital to Ana Luisa to Fuel Continued Growth

Assembled Brands is celebrating a new credit facility with Ana Luisa! This pioneering jewelry brand has rapidly grown into a recognized leader in the sustainable luxury market, driven by its deep commitment to ethical sourcing. This strategic partnership provides Ana Luisa with the flexible capital necessary to support its impressive growth trajectory, optimize its robust supply chain, and accelerate the development of new products.

From its 2018 inception in New York, Ana Luisa demonstrated that luxury can coexist with affordability and unwavering ethical principles. Its intuitively crafted jewelry, designed for all expressions and styles, has resonated deeply with customers, evidenced by 50,000 five-star reviews and a customer loyalty that speaks volumes.

Ana Luisa chose Assembled Brands for its proven expertise in providing flexible, non-dilutive capital tailored specifically to the needs of consumer businesses. Unlike other lenders, who often impose restrictive covenants and minimum balance requirements, Assembled Brands’ asset-based solution truly matches the unique needs of today’s rapidly growing CPG brands. This partnership empowers Ana Luisa to maintain full operational control while securing the necessary liquidity to execute its ambitious growth strategies for the future.

"Beyond their strong performance, what truly stands out about Ana Luisa is their unwavering commitment to quality and the genuine connection they've built with their customers," says Jeffrey Mangiafico, Senior Vice President of Originations at Assembled Brands. "It's great to partner with a brand that so clearly embodies its values.”

David Benayoun, CEO of Ana Luisa, shares, "When we evaluated financing partners, Assembled Brands was the standout choice. Their understanding of direct-to-consumer businesses and flexibility went far beyond what banks and other lenders offered. This partnership isn't just about capital; it's a strategic alignment that empowers us to accelerate product development and broaden our market reach.”

Assembled Brands continues to be the capital partner of choice for innovative brands pushing industry standards, providing tailored financial solutions needed to translate vision into sustained market leadership.