News & Guides

Discover the latest industry news, financing guides, and draw inspiration from our founder series!

Birddogs, a fast-growing menswear brand, has secured a flexible credit facility from Assembled Brands to support its expansion into wholesale and strengthen its omnichannel strategy. Designed for high-growth consumer brands, the facility offers founder-friendly terms without traditional banking constraints. This partnership reflects Assembled Brands’ ongoing commitment to providing tailored capital solutions that help modern brands scale on their terms.

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FOUNDERS SERIES

Deal Announcement

Josh Goot and Christine Centenera, Founders of Wardrobe.NYC, on Everyday Fashion

We're partnered with Josh Goot and Christine Centenera, co-founders of Wardrobe.NYC, to help them fund their vision of creating timeless high-quality fashion essentials. What inspired you to start Wardrobe.NYC? At the time, 2016/17 we were growing more detached from the conventional fashion cyc

Deal Announcement

IFA Conference Takeaways

Assembled Brands went to Phoenix, AZ in May to sponsor the IFA conference, a gathering of over 500 finance and factoring professionals. It was great to exchange ideas and build ties in person with the secured finance community, especially after over a year of nothing but Zoom and phone calls.

Deal Announcement

Debt Financing 101 | Part 3 of 3

Today is the final installment of AB’s Debt Financing series. We will talk about another way a debt facility may be of use to both emerging brands and growing holding companies. In the instance of asset based loans, this financial tool can provide additional liquidity in the acquisition of a consumer product company that is sitting on assets.

Deal Announcement

Celebrating Sustainable Brands

Sustainability: doing business without negatively impacting the environment, community, or society as a whole At Assembled Brands we couldn’t be happier about the recent rise in sustainable businesses in the consumer goods space. Today we’d like to highlight some of the brands we’re proud to have worked with who see the challenge of sustainability as an essential driver of brand innovation, value creation, and positive impact.

Deal Announcement

Announcing Assembled Brands’ Partnership with InStyler

Deal Announcement

Announcing Our Investment in Dame Products

Deal Announcement

An Interview with Blue Tees Golf Co-Founder Chris Markham

Today we sat down with Blue Tees Golf Co-Founder Chris Markham to learn about what inspired the creation of the brand, what tools they use to ensure success, and what they see as the future for the brand and the sport.

Deal Announcement

Founder Advice on Starting a Brand

Starting an e-commerce business is one of the most exciting experiences an entrepreneur can go through. However, finding the right path to success can be difficult, especially in the early stages of growth. With so many voices online telling you how to run your company, it’s helpful to cut through the noise and get straight to the signal. Here are some key insights from the founders we’ve worked with who found success online.

Deal Announcement

Social Proof: Why is It Important for E-commerce?

E-commerce sales have seen a steady increase since 2020, and more people than ever make their purchases online. The marketplace became more crowded. Advertising became louder. Newer brands and businesses that do not have the marketing budgets of established brands often struggle to cut through the noise and get their messages heard by the right people.

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