Announcing Our Investment in Dame Products

Today, we’re thrilled to announce the closing of a $1 million senior secured credit facility with Dame, a personal care brand that engineers for sexual wellness. Through this partnership, the Brooklyn-based brand will continue to scale its innovative tools and global community.

Our team at Assembled Brands will continue to invest in emerging brands while doubling down on our ability to leverage real-time data to enable our portfolio to benchmark key metrics. Over the past few months, we’re thrilled to have announced a series of investments in rapidly scaling brands, including marquee partnerships with Fellow Products, Violet Grey, and William Murray Golf.

Co-founded by Alexandra Fine and Janet Lieberman, Dame was designed around a mission to close the pleasure gap — the disparity in satisfaction that people with vulvas experience in the bedroom, versus their cis male counterparts. Dame launched its first product, Eva, which was the the most successful crowdfunded sex toy in history. Today, Dame continues to innovate for sexual wellness far beyond their product line. Through their activist efforts, community events, research arm (Dame Labs), and educational content, Dame serves as a guide to exploring wellbeing through pleasure and intimacy in a multitude of ways. Since the company’s founding in 2014, Dame has been featured on numerous occasions in The New York Times, Wall Street Journal, Forbes, Vice, and more.

“We’re thrilled to support Dame and its vision to expand access to sexual wellness and human intimacy,” said JoBeth Abecassis, Managing Director at Assembled Brands. “We loved the team’s focus on building a tight-knit customer community paired with top-tier educational resources.”

Alexandra Fine, Co-Founder & CEO at Dame added, “We’re so excited to partner with Assembled Brands, as they share our passion for human-centered design and support our vision for Dame’s next phase of growth. We’re also in great company within their community of brand partners.”

Dame will join a portfolio at Assembled Brands that includes high-profile consumer brands like Wandering Bear, Buffy, Ash & Erie, Juneshine, and Richer Poorer, among others.