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Capital
Consumer Products
Ecommerce Businesses
CPG Service Providers
Industries
resources
Portfolio
Our Story
News & Guides
Careers
apply now
News & Guides
Discover the latest industry news, financing guides, and draw inspiration from our founder series!
NEWS
Deal Announcement
Assembled Brands Announces New Partnership with Swag Golf to Fuel Global Omnichannel Expansion
From cult-favorite DTC drops to a global omnichannel powerhouse, Swag Golf is redefining the lifestyle category. We’re proud to announce that Assembled Brands is providing the flexible, founder-first capital to fuel their 2026 expansion—spanning elite retail, global manufacturing, and high-profile licenses with the MLB, WWE, and the Ryder Cup.
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FOUNDERS SERIES
NEWS
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FOUNDERS SERIES
ALL
Deal Announcement
An Interview with Co-Founder of Richer Poorer, Tim Morse
This week we sat down with Tim Morse to learn about the importance of timing in launching a brand, software tools he can’t live without, and how to cultivate emotional connections with customers.
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NEWS
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Deal Announcement
Announcing Our Partnership with The Seaweed Bath Co.
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FOUNDERS SERIES
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Deal Announcement
An Interview with Trey Lockerbie, Founder & CEO of Better Booch
This week we sat down with Trey Lockerbie to learn about the company’s bootstrapped origins, functional beverage trends, and how custom software solutions helped him scale.
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FOUNDERS SERIES
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Deal Announcement
An Interview with the Co-Founder & CEO of Felix Gray, David Roger
This week we sat down with David Roger, the Co-Founder & CEO of Felix Gray, to learn about the company’s early days, managing a growing team, and how the brand aligns with a digital wellness movement.
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NEWS
ALL
Deal Announcement
How We’re Shopping Today
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FOUNDERS SERIES
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Deal Announcement
An Interview with the Co-Founder & CEO of Womn, Luke Goldstein
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NEWS
ALL
Deal Announcement
A Letter from Our CEO
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NEWS
ALL
Deal Announcement
Assembled Brands is Open for Business: Finances Cold Brew Coffee Maker Wandering Bear
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FOUNDERS SERIES
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Deal Announcement
Ash & Erie’s Steven Mazur on Macro Trends and Modern Brands
This week we sat down with Steven Mazur, the Co-Founder & CEO of Ash & Erie, to learn more about the modern DNVB landscape, critical customer insights, and the tools he can’t live without. Ash & Erie (https://ashanderie.com/) is building the first major brand for shorter men. Our goal is to help shorter men look and feel their best, and we’re excited to finally give all men the clothes and confidence they deserve. Prior to Ash & Erie, Steven was a Venture for America Fellow and worked in business development at Detroit-based Waymark, where he met his co-founder Eric.
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