Announcing Our Partnership with The Seaweed Bath Co.

Today, we’re thrilled to announce the closing of a $1 million senior secured credit facility with The Seaweed Bath Co., a natural skin and hair care products company. Through this partnership, the Boulder-based brand will continue to scale its reach while expanding its product pipeline.

Assembled Brands is particularly excited to provide this facility to a portfolio company of 2x Consumer Product Growth Partners, a leading private equity fund focused on emerging consumer products businesses.

Our team at Assembled Brands will continue to invest in emerging brands while doubling down on our ability to leverage real-time data to enable our portfolio to benchmark key metrics.

Over the past few months, we’re thrilled to have announced a series of marquee partnerships with rapidly scaling companies, including a $1.35 million credit facility with Violet Grey and a $3 million facility with Samuel Hubbard.

Since 2010, The Seaweed Bath Co., co-founded by Allison Grossman, has been devoted to transforming the skin and hair care ritual by providing nutrient-rich, performance-optimized personal care products. Today, it continues to be the brand’s mission to energize people from head to toe with natural and effective products that draw from the healing powers of the ocean.

“We’re delighted to partner with Seaweed Bath Co. on its ambitious mission to transform the personal care market,” said Michael Lipkin, President & COO at Assembled Brands. “The brand’s strength in product development paired with its highly engaged customer base consistently impressed our team throughout the investment process.”

Kim Chisholm, CEO of Seaweed Bath Co., added, “We found a great partner in Assembled Brands. Their support of emerging and mission-driven companies made them a fantastic fit to support our next stage of growth.”

The Seaweed Bath Co. will join a portfolio at Assembled Brands that includes high-profile consumer brands like Wandering Bear, QALO, Buffy, Khaite, Juneshine, and Richer Poorer, among others.