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Capital
Consumer Products
Ecommerce Businesses
CPG Service Providers
Industries
resources
Portfolio
Our Story
News & Guides
Careers
apply now
News & Guides
Discover the latest industry news, financing guides, and draw inspiration from our founder series!
NEWS
Deal Announcement
Assembled Brands Fuels Force USA's Ascent in the Global Fitness Industry
We're excited to announce our new credit facility with Force USA, fueling their rapid growth and innovation in the global fitness industry. This partnership provides the agile capital Force USA needs to meet increasing demand for their top-tier strength equipment.
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GUIDES
FOUNDERS SERIES
NEWS
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NEWS
ALL
Deal Announcement
Announcing Our Partnership with The Seaweed Bath Co.
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FOUNDERS SERIES
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Deal Announcement
An Interview with Trey Lockerbie, Founder & CEO of Better Booch
This week we sat down with Trey Lockerbie to learn about the company’s bootstrapped origins, functional beverage trends, and how custom software solutions helped him scale.
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FOUNDERS SERIES
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Deal Announcement
An Interview with the Co-Founder & CEO of Felix Gray, David Roger
This week we sat down with David Roger, the Co-Founder & CEO of Felix Gray, to learn about the company’s early days, managing a growing team, and how the brand aligns with a digital wellness movement.
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NEWS
ALL
Deal Announcement
How We’re Shopping Today
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FOUNDERS SERIES
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Deal Announcement
An Interview with the Co-Founder & CEO of Womn, Luke Goldstein
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NEWS
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Deal Announcement
A Letter from Our CEO
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NEWS
ALL
Deal Announcement
Assembled Brands is Open for Business: Finances Cold Brew Coffee Maker Wandering Bear
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FOUNDERS SERIES
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Deal Announcement
Ash & Erie’s Steven Mazur on Macro Trends and Modern Brands
This week we sat down with Steven Mazur, the Co-Founder & CEO of Ash & Erie, to learn more about the modern DNVB landscape, critical customer insights, and the tools he can’t live without. Ash & Erie (https://ashanderie.com/) is building the first major brand for shorter men. Our goal is to help shorter men look and feel their best, and we’re excited to finally give all men the clothes and confidence they deserve. Prior to Ash & Erie, Steven was a Venture for America Fellow and worked in business development at Detroit-based Waymark, where he met his co-founder Eric.
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NEWS
ALL
Deal Announcement
How we’re thinking about Coronavirus and CPG at Assembled Brands
With the growing concern around Covid-19, our team at Assembled Brands sat down to understand the impact of the virus on our portfolio companies, their employees, and customers. In the CPG space specifically, we identified three critical developments for brands to keep in mind moving forward.
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