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Capital
Consumer Products
Ecommerce Businesses
CPG Service Providers
Industries
resources
Portfolio
Our Story
News & Guides
Careers
apply now
News & Guides
Discover the latest industry news, financing guides, and draw inspiration from our founder series!
NEWS
Deal Announcement
Assembled Brands Provides Asset-Backed Capital to Ana Luisa to Fuel Continued Growth
We're pleased to announce Assembled Brands has closed a new credit facility with Ana Luisa, a rapidly growing sustainable luxury jewelry brand. Our asset-based solution provides flexible capital to support their impressive growth trajectory and product innovation.
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NEWS
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Deal Announcement
IFA Conference Takeaways
Assembled Brands went to Phoenix, AZ in May to sponsor the IFA conference, a gathering of over 500 finance and factoring professionals. It was great to exchange ideas and build ties in person with the secured finance community, especially after over a year of nothing but Zoom and phone calls.
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GUIDES
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Deal Announcement
Debt Financing 101 | Part 3 of 3
Today is the final installment of AB’s Debt Financing series. We will talk about another way a debt facility may be of use to both emerging brands and growing holding companies. In the instance of asset based loans, this financial tool can provide additional liquidity in the acquisition of a consumer product company that is sitting on assets.
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GUIDES
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Deal Announcement
Celebrating Sustainable Brands
Sustainability: doing business without negatively impacting the environment, community, or society as a whole At Assembled Brands we couldn’t be happier about the recent rise in sustainable businesses in the consumer goods space. Today we’d like to highlight some of the brands we’re proud to have worked with who see the challenge of sustainability as an essential driver of brand innovation, value creation, and positive impact.
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NEWS
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Deal Announcement
Announcing Assembled Brands’ Partnership with InStyler
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NEWS
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Deal Announcement
Announcing Our Investment in Dame Products
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NEWS
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Deal Announcement
An Interview with Blue Tees Golf Co-Founder Chris Markham
Today we sat down with Blue Tees Golf Co-Founder Chris Markham to learn about what inspired the creation of the brand, what tools they use to ensure success, and what they see as the future for the brand and the sport.
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GUIDES
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Deal Announcement
Founder Advice on Starting a Brand
Starting an e-commerce business is one of the most exciting experiences an entrepreneur can go through. However, finding the right path to success can be difficult, especially in the early stages of growth. With so many voices online telling you how to run your company, it’s helpful to cut through the noise and get straight to the signal. Here are some key insights from the founders we’ve worked with who found success online.
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Deal Announcement
Social Proof: Why is It Important for E-commerce?
E-commerce sales have seen a steady increase since 2020, and more people than ever make their purchases online. The marketplace became more crowded. Advertising became louder. Newer brands and businesses that do not have the marketing budgets of established brands often struggle to cut through the noise and get their messages heard by the right people.
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GUIDES
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Deal Announcement
What is Capital Funding?
Capital funding is the money that lenders and investors give to a business to care for its needs. A company’s capital includes both loans (debt) and stock (equity). Debt and equity are very different types of capital funding. Lenders may provide money for needed infrastructure and growth projects, but expect the loan and interest to be paid off in a timely manner. In contrast, investors buy shares of the company and expect that those shares will increase in value. Both strategies provide the opportunity for new businesses and established businesses alike to obtain working capital in order to meet key objectives. However, equity will take a piece of ownership away from founders and management while debt will not.
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