Assembled Brands Partners with Brami to Fuel Growth of Innovative Lupini-Based CPG Brand

We're pleased to announce a new growth line of credit with Brami, a pioneering food & beverage brand reimagining the modern Italian pantry with the clean, healthy power of lupini beans. This partnership provides Brami with the founder-friendly capital needed to accelerate its impressive growth trajectory and expand its reach in the burgeoning pasta and healthy snack categories.

Founded in 2014 by Aaron Gatti and headquartered in California, Brami has rapidly emerged as a next-generation Italian food brand, utilizing the ancient lupini bean to create nutrient-dense products without compromising on taste and texture. Their range of pastas and snacks is celebrated for its significantly higher protein and fiber, and lower net carb content compared to traditional alternatives. 

Backed by a strong operational foundation, Brami is projected to double revenue this year and next, underscoring its impressive market potential and strong consumer demand. The brand maintains robust distribution, primarily via wholesale in Whole Foods Market, Walmart, Safeway/Albertsons, and Target, complemented by a solid online presence on platforms like Amazon, Thrive Market, and Hungryoot.

Recognizing the unique demands of the high-growth CPG world, Brami sought a capital partner aligned with its vision. Our founder-first approach and deep comprehension of the food and beverage model were pivotal in forming this strategic partnership. Assembled Brands’ unique value proposition provides tailored, flexible financing solutions that move quickly, free from the restrictive covenants, lockboxes, or personal guarantees often imposed by conventional lenders. This agility empowers brands like Brami to deploy capital efficiently and scale faster.

“Brami represents the future of CPG with its innovative, healthy, and highly craveable products built around the lupini bean,” said Jeffrey Mangiafico, Senior Vice President of Originations at Assembled Brands. “Their exceptional growth and operational discipline stood out, and we are thrilled to provide them with the flexible, non-dilutive capital that will empower them to capture even more market share and fulfill their ambitious revenue targets. We anticipate this facility will fill out quickly, with potential for upsizing within months.”

“Partnering with Assembled Brands was a natural decision,” said Aaron Gatti, Founder and CEO of Brami. “Their deep understanding of the complexities involved in scaling a high-growth CPG brand across wholesale and DTC, combined with a flexible credit facility free from the typical restrictions imposed by traditional lenders, enables us to invest strategically, expand our reach, and maintain our vision without compromise.”

We look forward to a long and successful partnership with Brami as they continue to redefine the healthy food landscape!