A Summer of Deals: Assembled Brands Partners with Seven Leading CPG Companies

This summer, we’re thrilled to announce the closing of seven new credit facilities for an array of innovative and high-growth consumer brands. These strategic partnerships highlight our commitment to providing founders with the flexible, non-dilutive financing they need to scale their businesses without giving up control or equity.

Our approach allows us to partner with companies across diverse sectors, proving that we can offer scalable financing solutions that grow right alongside a brand’s success.

Meet the Brands We're Partnering With

These seven new credit facilities are designed to fuel the growth of some truly exciting companies:

• A prominent innovator in strength training equipment to support its rapid growth and meet increased demand
• The fastest-growing canned wine brand in the U.S., building on its significant year-over-year sales growth with a line of credit that scales precisely with the business
• A leading consumer brand specializing in premium European meats and seafood to support impressive wholesale expansion and increasing demand
• A pioneering jewelry brand and recognized leader in the sustainable luxury market, optimizing its supply chain and accelerating product development.
• A sports-inspired apparel company that has grown from a humble Instagram account into a powerhouse brand, to support its rapid growth and retail expansion.
• Two innovative food brands, one a trailblazing woman-founded tinned fish company and the other a brand reimagining the modern Italian pantry with plant-based products, with flexible capital to accelerate growth trajectories and expand reach in both wholesale and e-commerce channels.

Our Founder-First Approach

The success of these deals is a direct result of our unique model, which redefines asset-based lending for modern consumer packaged goods brands. We provide flexible financing that gives founders the tools they need to grow effectively, including industry-leading advance rates on inventory and accounts receivable. We also eliminate restrictive covenants and lockbox requirements, so founders can focus on what they do best: building their businesses.

As Kunal Kohli, our Managing Director and Head of Revenue, explains, “At Assembled Brands, we’re committed to being more than just a source of capital—we strive to be a true partner in a company’s growth journey. Our flexible, founder-friendly solutions are built to grow alongside a brand’s business, giving operators the freedom to focus on building and scaling without second-guessing whether their financing partner will continue to support them.”

Assembled Brands's commitment to being a true partner ensures founders can accelerate their growth and capture new market opportunities quickly and on their terms.