News & Guides

It has been a busy summer here at Assembled Brands! We have recently closed four new credit facilities for high-growth CPG brands spanning various industries, including a prominent luxury sleep & loungewear brand, a viral beverage brand, an instant boba brand, and more!

Assembled Brands Capital is celebrating the closing of a new revolving line of credit with BOBABAM, a high-growth, instant boba beverage brand based in California. After securing a new line of credit, the CPG company plans to invest in scaling up production, expanding distribution channels, and optimizing inventory management to drive growth and enhance operational efficiency.

Growing brands find themselves having to constantly navigate the ups and downs of consumer trends, market competition, and advertising strategies. Amidst this whirlwind of factors, one crucial one stands out as the backbone of sustained growth: paid advertising. As the effectiveness of traditional metrics declines, paid advertising emerges as the road towards success. Here’s why it’s more important than ever for CPG businesses to invest in paid advertising, and how financing solutions from Assembled Brands can empower businesses to thrive in this important arena.

We are thrilled to celebrate the closing of a new substantial line of credit with Happy Dad Hard Seltzer & Tea! With access to a flexible line of credit, the California-based company is well prepared to grow its inventory positions and scale the business month over month without limitation.

Assembled Brands is thrilled to announce a new partnership with luxury sleep and loungewear brand Lunya. We sat down with CEO Blair Lawson and discussed the vision behind the brand, and how the business is revolutionizing rest and well-being through its clothing.

Omnichannel is being wherever your customers are. Wherever they like to shop - whether that’s in retail, on your DTC site or on Amazon.

Omnichannel is being wherever your customers are. Wherever they like to shop - whether that’s in retail, on your DTC site or on Amazon.