News & Guides

The end of the year is a great time for businesses to reflect on the successes and lessons learned during 2023, and strategically plan ahead for the upcoming year. In this blog post, we are taking a closer look at a few essential components that will guide growing CPG businesses on their path to financial success in the upcoming year.

Black Friday is one of the most anticipated shopping events of the year, presenting a golden opportunity for businesses to boost their sales and engage customers through creative marketing strategies. By implementing a combination of exclusive offers, influencer collaborations, digital promotions, and customer-centric initiatives, businesses can ensure a successful Black Friday campaign that resonates with their target audience. Here are 20 strategies you can implement to make this BFCM your best one yet!