News & Guides

Maintaining steady cash flow is not just a challenge—it's a strategic imperative for businesses. For high-growth CPG brands, balancing expansion opportunities with operational expenses often hinges on accessing the right financial solutions. One such solution that has become increasingly popular is accounts receivable financing. In this guide, we’ll walk you through everything you need to know about this type of financing.

It has been a busy summer here at Assembled Brands! We have recently closed four new credit facilities for high-growth CPG brands spanning various industries, including a prominent luxury sleep & loungewear brand, a viral beverage brand, an instant boba brand, and more!

Assembled Brands Capital is celebrating the closing of a new revolving line of credit with BOBABAM, a high-growth, instant boba beverage brand based in California. After securing a new line of credit, the CPG company plans to invest in scaling up production, expanding distribution channels, and optimizing inventory management to drive growth and enhance operational efficiency.

Growing brands find themselves having to constantly navigate the ups and downs of consumer trends, market competition, and advertising strategies. Amidst this whirlwind of factors, one crucial one stands out as the backbone of sustained growth: paid advertising. As the effectiveness of traditional metrics declines, paid advertising emerges as the road towards success. Here’s why it’s more important than ever for CPG businesses to invest in paid advertising, and how financing solutions from Assembled Brands can empower businesses to thrive in this important arena.