News & Guides

Brand awareness is one of the most important aspects of growing a business. It is difficult to generate sales when people don’t know who you are or what your brand stands for. Especially newer brands often struggle with positioning themselves and getting the word out about their products. We’ve created this guide to help emerging companies build a strong brand and included a few tips on creating increased awareness, customer loyalty and gaining a competitive edge in the market.

The way your brand sources and manages inventory can have a great impact on profitability and cash flow. Too much or too little inventory can hurt your business and put a strain on your available cash. It is crucial for businesses to find ways to keep inventory at an ideal level so it can quickly be converted into dollars that you can put towards your brand’s growth. Our guide takes you through everything you need to know about inventory management to help you increase your brand’s profitability, bolster liquidity and to grow your business.

Invoice financing and invoice factoring sound almost identical and are often used interchangeably, but there is a difference between the two. Both financing options are a great way to speed up cash flow by connecting with third parties to get outstanding invoice balances paid without having to wait for your client to make a payment. We outlined what the two financing options are, their respective pros and cons and what brands should be aware of before procuring one or both.

We’re delighted to announce our new partnership with premium olive oil brand Kosterina. The brand was founded in 2016 by Katerina Mountanos, a serial entrepreneur passionate about family, living a healthy lifestyle and all things Greek.