News & Guides

When brands need to raise capital, they often have the choice between two options: Equity financing or debt financing. Most businesses use a combination of both to satisfy their capital needs, but there are distinct advantages and disadvantages to both options. Keep reading to find out more about equity and debt financing and which options might be the right choice for your business.

This week, we sat down with Ayeshah Abuelhiga, the founder of Mason Dixie Foods to learn more about brand growth, marketing strategy and advice on choosing an investment partner.

Final goods, tangible goods, consumer goods, capital goods - if you feel some confusion around these terms, you are not alone. Although these terms sound similar, there are a few differences you need to be aware of, like if the good is used for consumption or for the production of another good. Here’s a quick refresher for brands that includes everything you need to know about capital goods, consumer goods, and how they compare.

Brand awareness is one of the most important aspects of growing a business. It is difficult to generate sales when people don’t know who you are or what your brand stands for. Especially newer brands often struggle with positioning themselves and getting the word out about their products. We’ve created this guide to help emerging companies build a strong brand and included a few tips on creating increased awareness, customer loyalty and gaining a competitive edge in the market.

The way your brand sources and manages inventory can have a great impact on profitability and cash flow. Too much or too little inventory can hurt your business and put a strain on your available cash. It is crucial for businesses to find ways to keep inventory at an ideal level so it can quickly be converted into dollars that you can put towards your brand’s growth. Our guide takes you through everything you need to know about inventory management to help you increase your brand’s profitability, bolster liquidity and to grow your business.