Selected Press

The New York Times

Can America Build Its Own LVMH?

by Vanessa Friedman June 8, 2016

On the second floor of a classic cast-iron building in SoHo, just above the madding crowd, there is an airy loft, all cool cream tones and Pierre Paulin chairs, oversize art books and Henri Cartier-Bresson prints. And along one wall is a rail of discreet white and black and marinière striped linen and silk, cotton and denim; culottes, shirtdresses, tunics and cashmeres. With price tags attached.

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BoF

Vannessa Traina joins Business of Fashion’s 500 list

Business of Fashion June 8, 2017

A consultant and stylist whose clients include Joseph Altuzarra and Alexander Wang, Traina is also executive creative director of Assembled Brands and its curated lifestyle store The Line. The daughter of American author Danielle Steel, Traina grew up in San Francisco before moving to Malibu to attend Pepperdine University.

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The New York Times

A Pritzker Sets Out With Ideas of Empire

David Gelles Nov 8, 2014

Adam Pritzker strolled through a spacious SoHo loft, pausing to admire a fake narwhal tusk. Handblown glass chandeliers from the Czech Republic dangled overhead, and vintage Moroccan rugs covered expansive hardwood floors. The apartment, a minimalist luxury jewel box, was not Mr. Pritzker’s home, and the furnishings were not his own.

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BoF

How Small Brands Can Face Heavyweights

Adam Pritzker June 30, 2016

The Internet is a two-faced phenomenon: a source of both incredible income growth and challenging complexity. This reality makes me more confident than ever that emerging brands have never had a more promising — nor a more challenging — environment in which to execute. The way I see it, small fashion labels in particular have more potential than ever, but face three major obstacles…

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